Second, the analysis of core competitiveness
1. Advantages of industrial transformation and upgrading
Since its listing, the company has accelerated the transformation and upgrading of the industry on the basis of the continuous development and growth of the building and home electrical machinery industry. In 2009, the company entered the new energy vehicle powertrain system industry and successfully took the first step in the company's industrial transformation and upgrading. Since 2011, the company has acquired Wuhu Jienuoli, Beijing Pete, and the United States. Full access to the field of vehicle rotating electrical appliances has laid a solid foundation for the company's industrial transformation and upgrading; in 2016, it completed the acquisition of Shanghai Electric Drive's asset delivery and opened a new milestone for the company's new energy vehicle powertrain system business; Strategic cooperation to build a complete industrial chain of "motor + electric control + battery" in the global new energy vehicle and hydrogen fuel cell industry chain precise layout, effectively enhance the company's importance in the global new energy automotive industry and hydrogen fuel cell industry. In the process of industrial transformation, the company continued to expand production capacity, optimize production line layout, improve production efficiency, actively promote lean production and automated manufacturing, gradually formed economies of scale and scope, reduced production costs, and improved market competitiveness. The long-term development and realization of strategic goals provide an important source of profit and development support.
2. Advantages of resource integration
At the same time as the industrial transformation and upgrading, the company fully integrates and shares the resources in the automobile and new energy automobile industry. In order to speed up the integration of high-quality resources, give full play to the economies of scale and scope of the company's automobile industry, strengthen the core competitiveness of the Group, and promote the promotion and sales of the company's new energy vehicle powertrain system overall solution, the company will drive Shanghai Electric, Beijing Pate The four holding subsidiaries of Laiwu Jienuorui and Dayang Motor New Power and its subsidiaries are integrated into the Dayang Electric Vehicle Business Group. At the same time, they are specialized in integrating their OEMs and companies in their respective business areas and market advantages. The car factory carried out in-depth strategic cooperation to achieve strong alliance. The company has established joint ventures with BAIC, Chery, Zhongtong Bus and Dongfeng Industrial to jointly develop, manufacture and sell new energy vehicle products, and provide customers with new energy vehicle powertrains. The system's overall solution actively explores the market; in addition, the company actively integrates and layouts the industry chain resources, forming a complete industrial chain of key components such as motors, electric controls, hydrogen fuel cells, and hydrogen storage and transportation equipment.
Through the above-mentioned resource integration and layout, the company realized the exchange and expansion of resources such as R&D platform, sales channel, service system, talent reserve, brand building, etc., gradually accelerated the company's internationalization process, injected new impetus into the company's development, and maintained the company's continued development. Rapid development.
3. Technical talents and innovation advantages
Over the years, the company has continuously carried out technological innovation, improved its strategic layout, and realized industrial transformation and upgrading. In the process of rapid development, it has attracted experts including the national “Thousand Talents Plan” and “Million Plan” experts, experts of the national major project experts and local disciplines. The continuous joining of technical talents such as people or leading talents. In recent years, under the guidance of energy conservation, environmental protection and industrial upgrading, the company has continuously strengthened research and development and investment in high-efficiency intelligent motors, new energy vehicle powertrain technology, and vehicle rotating electrical appliances. The company is in Zhongshan, Beijing, Shanghai and Wuhu. The United States, Germany and other countries/countries have established R&D teams to keep the company's technology at the forefront of the industry. The company also has three national-level laboratories, three provincial-level enterprise technology centers and two provincial-level factory technology research centers, and has established post-doctoral workstations and academician expert workstations, which has become a platform for the company to introduce advanced technical management talents.
The company attaches great importance to the investment in technology research and development and innovation, and has established a special intellectual property and innovation management department. As of the end of the reporting period, the company has applied for 2,288 patents, authorized 1,513 patents, and authorized 1,530 effective patents (including 342 inventions).
4. Brand and marketing advantages
Since its establishment, the company has always adhered to the principle of "independent brand, independent property rights, independent production, independent sales", and maintained a high standard in terms of product technology, quality control, delivery services, etc., and has been widely praised by domestic and foreign customers and peers. . Through the implementation of strict production process quality control and implementation of technical standards, the company's production and sales of "Dayang Electric" series of construction and home electrical appliances and new energy vehicle powertrain products, has become a well-known brand in the same industry, at home and international The market enjoys a certain reputation and reputation. At present, "Dayang Electric" brand is a famous trademark and export brand in Guangdong Province.
Through the wholly-owned acquisition of the United States, the company obtained the permanent free use of the century-old international brand "Peté". After the above-mentioned acquisition, the company's vehicle rotating electrical products have been greatly improved in terms of technology research and development and quality management system, and the product sales channels and service systems are more perfect. Pate's main customers include Weichai, Yuchai, Dongfeng, Yutong, Daimler, Caterpillar, Navistar, Paccar and many other world-renowned automakers, as well as some military companies in the US and Europe. Through the integration of Pate's mergers and acquisitions, the company has more opportunities to communicate and cooperate with the above-mentioned high-quality customers, further expand the company's product customer base and increase the company's product market share. At the same time, with the good reputation of the "Patelai" brand in various vehicle companies, it will effectively drive the sales of the company's new energy vehicle powertrain system, forming a synergistic effect.
In 2016, the company completed the acquisition of the 100% equity of Shanghai Electric Drive, and the Shanghai Electric Drive brand became another business card of the company's new energy vehicle powertrain system.
So far, the company has three complete sets of complete solutions in the new energy vehicle powertrain system products, which are from the parent company, Shanghai electric drive and Beijing Patelai joint venture company. Each set has certain influence on technology and market. The company further strengthened the company's leading position in the new energy vehicle powertrain system industry. During the reporting period, the company and Ballard signed a hydrogen fuel cell technology licensing agreement, introducing the world's recognized leading fuel cell technology and brand in the country, improving the company's powertrain system layout, enhancing the company's product competitiveness, and improving the company's products. The popularity of vehicle companies helps the sales and promotion of related products.