How to cope with the acceleration of financial subsidies?
Government subsidies have always been an important factor affecting the development of the new energy vehicle industry. According to the data of relevant state departments, from 2013 to 2015, the total amount of new energy vehicle subsidies allocated by the central and local governments has reached about 50 billion yuan. Unlike other electric vehicle subsidy policies implemented in other countries, China's new energy vehicle subsidy policy targets not only consumers, but also manufacturers of new energy vehicles. On the positive side, the advantage of this subsidy method is that it can not only stimulate consumers, but also improve the enthusiasm of car companies to develop, produce and sell new energy vehicles. Through the stimulation of both supply and demand, the entire electric vehicle industry will be developed rapidly. .
Of course, it is unrealistic for such a huge government expenditure to be maintained for a long time. The accelerated subsidy of new energy vehicle subsidies is expected to appear in the next few years. According to the new round of new energy vehicle subsidy policy issued by the Ministry of Finance, the National Development and Reform Commission, the Ministry of Industry and Information Technology and the Ministry of Science and Technology at the beginning of this year, the subsidy quota will be greatly degraded in the next five years. Among them, the new energy vehicles in 2017-2018 The subsidy standard will be adjusted upwards by 20% on the basis of 2016, and will fall by 40% from 2019 to 2020. After 2020, the subsidy policy will be completely withdrawn. At the same time, through the selection mechanism, the elimination mechanism, or the subsidy threshold, the superior enterprises will be highlighted. support.
More importantly, the gradual withdrawal of the national new energy vehicle subsidy policy marks that the new energy vehicles will be transformed from a policy-driven market to a policy- and market-driven market, and market maturity will be further improved. For suppliers at all levels, in order to ensure the cost-effective advantage of the whole vehicle, the car enterprises will inevitably squeeze the profit of the suppliers in the process of subsidizing the decline. How to deal with this market change is the current different enterprises亟A preparatory work that needs to be done carefully.
In this regard, most of the electronic control system suppliers said that the past two or three years is a critical period for the development of the new energy vehicle market. This is a market that converts profits by volume. The cost pressure itself is large, and the delivery time of supply is large. The cycle is usually long, and companies that do not have the financial strength and market application scale will find it difficult to survive in this particular industry. It is foreseeable that the supply markets at all levels in the new energy automobile industry chain will show an increasingly fierce competition in the next few years. With the continuous introduction of better technical implementation solutions, the survival of the fittest will make the concentration of suppliers more At the same time, the integration between different enterprises within the industry is surging, which allows a group of more powerful suppliers to share the comprehensive cost of the enterprise with the advantages of technology and large-scale operation, and ultimately promote new energy. The auto market supply chain pattern is improving and maturing.