Japanese enterprises' huge losses in the electromechanical industry
The huge losses in the electromechanical industry of Japanese enterprises
China Net News March 31 is the last day of the Japanese fiscal year. When a new fiscal year is about to be ushered in, many Japanese companies have made a rough estimate of the 2011 revenue and expenditure situation. This kind of estimation usually does not change much in the future, and basically can use these data to determine the operating conditions of Japanese companies in the past year.
If you see Panasonic's loss of 780 billion yen, Sharp's loss of 290 billion yen, Sony's loss of 220 billion yen, and NEC's loss of 100 billion yen, people will think that Japan's electromechanical companies are at a loss. It seems to be in jeopardy.
However, there are also some companies that have not paid enough attention in Japan and abroad. For example, Hitachi’s profit will reach 200 billion yen in 2011, Mitsubishi Electric will be 100 billion yen, Toshiba will be 65 billion yen, and Fujitsu will earn 35 billion yen.
Looking at the Japanese electromechanical industry requires observation of multiple companies. Can not be because Panasonic, Sharp, etc. are more famous, seeing their huge losses, they think that Japanese companies have been on the river. We also need to see that after the first decade of the 21st century, Japanese electromechanical companies have undergone great changes. The digital phase of television has passed, and the areas in which companies earn profits have begun to shift to social infrastructure. This change is usually not very common to ordinary consumers, but Japanese companies are indeed expanding in this field. If they are not affected by Japanese dissatisfaction and value diplomacy, there is a lot of room for sustainable growth in the future.
Earthquake floods are not the most important cause of losses
Not only electromechanical enterprises, but also digital companies and auto companies in Japan have experienced many problems in 2011, and losses or profits have fallen sharply. The profit rate of Japanese companies is not high, but now it is lower or there is a phenomenon below the horizon.
Every company has a lot of rhetoric. For example, the great earthquake on March 11, 2011, the lack of electricity after the earthquake, the flooding in Thailand that began in July 2011, the appreciation of the yen exchange rate, and so on. A little further, it can be traced back to the international financial turmoil caused by the collapse of Lehman Brothers in 2008. In recent words, the European economy has experienced a general decline in the European economy, and the international situation is very unfavorable to the development of enterprises.
Even so, we still believe that the problems in the Japanese electromechanical industry are mainly in the industrial transformation, and the earthquake flood is not the absolute cause.
How many consumers must choose a Japanese brand when buying TV in China today? Toshiba (China) Co., Ltd. President Tongshan Fufu said: In the era of signal simulation, each manufacturer can produce its own unique style of products, the most famous manufacturers are mainly concentrated in Japan. However, in the digital age, with the unification of digital technology, related components can assemble TVs, the role of brands is relatively reduced, and price measures directly affect consumers' purchasing actions. The parts are mainly produced by Japanese manufacturers, and the design is carried out by the assembly company. Finally, the Japanese manufacturer's brand is used to promote the TV model. After entering the 21st century, it has no longer played an important role. Sharp and Sony’s losses in the television industry mainly came from this reason. Before the earthquake and the arrival of the flood, Sharp and Sony’s television business was in jeopardy. The arrival of the natural disaster was just the last straw that overwhelmed the camel.
The market has also begun to gradually unify the LCD. Companies such as Panasonic have strong technical reserves in plasma, but they have not gained market understanding. The plasma TV factory, which has been heavily invested, has basically no recycling investment, and it has to stop production in October 2011. At the same time, Matsushita used 660 billion yen when it acquired Sanyo Electric, of which 518 billion yen was the cost of acquiring Sanyo brand. However, from the recent financial figures released by Panasonic, the value of Sanyo brand has been reduced by 2,500 in just a few months. Billion yen. In other words, Matsushita spent an additional 250 billion yen on the acquisition of the Sanyo Electric brand. If the state-owned enterprises in some developing countries encounter this problem, simply say something to the government, Japanese companies need to explain to shareholders. Of course, this explanation makes shareholders feel very unhappy when they sound.
The investment in single crystal and polycrystalline semiconductor raw materials is very capital intensive. In the past, steel was the grain of the industry, and now semiconductors are playing this role. Most Japanese companies have failed to recoup their investment as planned after investing, which has put a heavy burden on the company.