New Trade Barrier

- Oct 24, 2018-

New trade barrier

As a key export commodity of China, motor has driven the development of China's export trade to a large extent. With the development of trade globalization, the technical trade with the technical measures such as promulgating technical regulations, implementing technical standards and implementing certification system as the main content. The role of barriers has become increasingly prominent, and the emergence of endless international technical barriers has become one of the biggest obstacles hindering the development of China's motor export trade.

At present, China's motor exports face motor energy efficiency indicators such as the European Union, the United States, Canada, Mexico, Australia, Brazil, Japan, South Korea, Poland, India, Malaysia and other countries.

Take the EU EUP motor eco design regulations as an example. On April 3, 2009, the European Union issued Circular G/TBT/N/EEC/265, which strictly regulates the minimum energy efficiency requirements for electric motors. Notification requirements Starting from June 16, 2011, the energy efficiency of all motors shall not be lower than the energy efficiency level of IE2; from January 1, 2015, the energy efficiency of motors with rated output power between 7.5 and 375 kW shall not be lower than the energy efficiency level of IE3. , or achieve IE2 energy efficiency level, and equipped with variable speed transmission; from January 1, 2017, the energy efficiency of all motors with rated output power between 0.75 ~ 375kW should not be lower than IE3 energy efficiency level, or reach IE2 energy efficiency level, Equipped with a variable speed drive. It can be said that after June 16, 2011, all standard and inefficient motors in China will exit the EU market.

At the same time, various environmental protection regulations and standards that limit the emission of harmful substances are continuously introduced. These regulations and standards can also form trade barriers. At present, the regulations on the restriction of harmful substances in the motor export include the RoHS directive for single-phase motors and pumps, the Waste Electrical and Electronic Equipment Directive (WEEE Directive) for motor products, and the US Environmental Protection Agency (EPA) emission regulations. .

The emergence of new technical indicators barriers has made China's motor industry face more problems.

First, technical barriers often require consideration of the impact of electrical products on energy, the environment, and natural resources, which will increase the company's cost, including product development and design costs, as well as test and certification costs for each energy-consuming link.

Secondly, because China's motor exports rely on price to win a higher proportion, the overall price of export motors is low, and rising costs will further reduce the already relatively meager profits. If enterprises' exports are in a state of loss for a long time, they will inevitably withdraw from the developed countries' markets.

Thirdly, enterprises with poor design capabilities, backward technology and small scale in the motor industry cannot reach the developed countries' markets because they cannot meet the technical standards of developed countries, thus greatly reducing the market share of China's motor products in developed countries.

Finally, the implementation of technical barriers will increase the environmental requirements and production costs of China's motor products, so that the motor industry with high cost, low profit and high energy consumption will be further transferred from developed countries to the third world, which will further reduce the motor products of China. Export competitiveness.

In the increasingly severe situation, the overall profit of the electrical industry has declined. It must be said that the days of the motor industry will become more and more difficult, and the green energy-saving operation mode may bring some help to the motor industry.


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