The natural genes of the export-oriented enterprises - concepts and systems - limit the transformation and upgrading of enterprises. Due to the conceptual obstacles and institutional obstacles under different marketing models at home and abroad, most of the export-oriented enterprises that have taken the lead in trials have returned.
Shuffling is the most common word I have heard in the past two years. The extensive growth of Shenzhen's fast-door motor industry has reached the end of the era. How to deal with the problem of serious homogenization, the only weapon price that enterprises can compete in the market In the context of the market, reversing the situation to establish a brand and create benefits, this is a question that Shenzhen fast-door enterprises and industries must think about and face.
First, the transformation crisis of export-oriented enterprises in Shenzhen fast door motor industry.
1. As external demand declines, companies are under pressure to reduce orders, and customers are more sensitive to supply prices and payment cycles.
2. The increasing cost of domestic marketing has reduced the limited profit margin to a level of meager profit or even negative profit. Nature has brought a big survival crisis to enterprises.
3. Export-oriented enterprises' natural genes—concepts and systems—limit the transformation and upgrading of enterprises. Due to the conceptual obstacles and institutional obstacles under different marketing models at home and abroad, most of the export-oriented enterprises that have taken the lead in trials have returned.
Second, production-oriented enterprises "high energy consumption, low wages, low security" enterprises can not adapt to the people-oriented market environment
1. The Chinese economy has developed rapidly for many years, and enterprises are facing the dual pressures of structural shortage of human resources and rising costs.
2, especially after the 90s, after the employment of the only child after 00, the human resource cost will rise in the short term.
3, Shenzhen low-gate motor industry's low entry threshold, making some companies cut corners and reduce labor costs to maintain the market's short-term "competitiveness."
Third, R & D investment and product innovation
1. Most of the electric fast door manufacturers in Shenzhen are traditional enterprises, which extend the low-cost advantage to a greater extent and lack the independent original research and development capabilities.
2, the simple price war has led some companies to almost no bottom line competition.
3. The current business environment for rolling door motors lacks the concept and mechanism for protecting intellectual property rights.
4. This has caused the entire industry to continue to plagiarize and imitate each other, resulting in serious product homogenization, enterprises have no ability to innovate, research and development capabilities, the industry is difficult to implement in technology, lack of core competitive advantages, can not form a brand, The only weapon for enterprise products to enter the market is the price.
5. At the same time, Shenzhen fast door motor intelligent products lag far behind other industries.
Fourth, Shenzhen fast door motor industry management concept is outdated and outdated
1. There is less mutual learning and communication between peers.
2. Some companies have continued their marketing methods several years ago. Lack of innovation, breakthrough thinking, and action on marketing models.
3. Outdated mechanism: The original management method is still being continued. However, today, with the rapid development of the Internet, the traditional system has become an obstacle to sustainable development. Based on the Internet thinking system, innovation and personalization are encouraged.
V. Internet + era, the innovation of Shenzhen fast door motor industry marketing model
1. The Internet communication and promotion of the Shenzhen fast door motor industry is still behind the times.
2. Shenzhen's fast door motor industry's supply of Internet sales and channels are backward and the times.
3. The supply chain solution with Internet + is still in the initial stage of trial, far behind building materials and homes, especially the custom home industry.
4. The Shenzhen fast door motor industry lacks the resource integration capability of the same industry in the field of home building materials.
5, Shenzhen fast door motor industry people-oriented top-level design lacks courage: such as equity incentives, marketing innovation incentives, partner system.