Speed and service: domestic smart motor companies win the magic weapon
As an indispensable basic electromechanical product, micro-motors are both labor-intensive and technology-intensive high-tech industries, and have been integrated into the globalization of production and sales. The report shows that the global micro-motor market has reached 6.5 billion units in the past decade. 16 billion units, the growth momentum is rapid. In the future, the micro-motor market is expected to grow from 28.26 billion yuan in 2015 to 35.59 billion dollars in 2020, with an average annual growth rate of 4.56%. The main growth industries are automobiles, medical equipment, industrial automation, aerospace systems, household products, and electronic information. And communication equipment as well as the 3D printing industry.
In the future, the market for micro-motors is huge, and the main development trend is still intelligent, efficient, and energy-saving. Among them, motor intelligence is deeply affected by the current "smart" topic and becomes the hottest topic.
“Motor + Sensor”: Intelligent motor boosts user experience
With the advancement of smart cities, markets such as smart homes and smart home appliances are growing, and many related industries such as household appliances, daily cosmetics, aerospace, industrial machinery, and magnetic materials, as well as emerging fields such as mobile phones, Internet of Things, and cloud computing, The demand for special motors is increasing. At present, the average household ownership of micro-motors in China's big cities is only about 20 to 40 units, far lower than the average households in developed countries with an average of 80-130 units. The domestic micro-motor market will show a strong demand for long-term demand. According to the data, the output of various types of micro-motors made in China is about 11 billion units, accounting for 70% of the global market share, becoming the absolute production and sales leader in the world micro-motor industry.
Tao Jianping, general manager of Jiangsu Hongyun Technology Co., Ltd. said that as a key component, the role of micro-motors in the intelligent wave of electronic products is very important. He said: "The current and future of micro-motors have a wide range of applications. Whether it is the traditional home motor or the emerging drone, balance car, robot market, it is difficult for the entire smart industry to leave the motor."
At the same time, the micro-motor is also improving with the wave of intelligence. The high-powered Chen Lingtao of the Welling Motors mentioned that the micro-motor can now be combined with the “motor + sensor” to upgrade the traditional transmission components to intelligent sensing. element. According to its introduction, Midea has now introduced a washing machine whose micromotor can sense the weight of the clothes through the controller, identify the state of the washing machine, and ultimately enhance the customer experience.
Liao Chongwei, deputy general manager of Guangyu Technology, said that the promotion and popularization of smart motors must first change the concept of domestic enterprises. Enterprises should be willing to invest and be willing to use high-quality things instead of purely competing prices. He said: "Domestic micro-motor companies want to cut into the field of DC brushless, but the ability to develop independently is insufficient. So most manufacturers want to replace the original motor with low-priced products, which will lead to poor quality. The market response is very poor, so improving quality is more important."
Win by service, win by speed
With the rapid growth of communications, micro-video games, consumer electronics and healthcare equipment industries, ultra-micro motors are widely used, but due to their complex production processes, high precision and power requirements, the market is far from saturated. There is a lot of room for innovation and growth. At present, Japan and South Korea still hold advanced technologies in the small motor industry. The domestic micro-motor market accounts for 70% of the global market share, but the core technology is still in the hands of foreign companies. Micro-motor companies want to win market in the fields of intelligent motors and high-efficiency motors, and they need to take advantage of them.
In the short-term, domestic micro-motor enterprises do not have the core technical capabilities, and want to win the market in the long-term competition. Huang Ziyang, hardware manager of R&D department of Ningbo Fishi Motor Technology Co., Ltd., recommends that micro-motor enterprises win the price and service. It is said that the domestic motor cost is low, the technical support service has an advantage over foreign countries, and the problem can be solved quickly, and the after-sales service is tight.
Yu Zhijie, the mainstay of motor software control for Panasonic Electric and Mechanical, pointed out that there are gaps in core technology between domestic and foreign companies, but foreign companies are very long in the research and development cycle, which gives domestic enterprises a chance. He said: "The price of Panasonic's products cannot be lowered. It is the strict technical index of Panasonic and the long production cycle. Domestic enterprises are very sensitive to the market. They can adjust the production cycle according to the market trend, and the price is low. This is in line with the short-sightedness of young people. Fast thinking."